With the gradual diversification of consumption in recent years, consumers pay more and more attention to health. The rapid growth of functional beverage market has broken the original market pattern and become the "sweet cake" pursued by major manufacturers. In order to break through the fierce competition, They must have enough product functions and tastes that can attract consumers' attention. Nongfu Spring Scream Energy Drink is familiar with the culture of young people, fully meets the demands of market consumption, and has unique differentiation advantages and huge profit margin, which is beloved by consumers and dealers.
Scream Energy Drink is another king product launched by Nongfu Spring after a number of analysis and comparison of beverage consumption market. It has a creative name, taste and fresh packaging, which is in line with the cultural taste of young consumer groups, and adds a sense of fashion and flexibility to the product. Therefore, Nongfu Spring's squeal fruit flavored beverage products have been rapidly gaining popularity in the market. For a while, Nongfu Spring Scream Energy Drink has become the backbone of the functional beverage market. This also makes Scream Energy Drink stand out among the numerous products on the market, leaving a deep impression on consumers.
Scream Energy Drink was launched in 2004, when the domestic functional beverage market was still in its infancy. However, from the beginning of design, Scream Energy Drink has collected many cutting-edge concepts and elements at that time. Taste is the most basic and core attribute expression of beverage products. The three tastes of Scream Energy Drink are added with peptide, dietary fiber and taurine respectively. These three formulations have the effects of eliminating sports injury, promoting gastrointestinal peristalsis and refreshing, which meet different consumption scenarios and users. In 2019, this kind of formula is still added to the new taste launched by scream, and it has been further optimized to firmly grasp the taste feeling of consumers, enter the beverage industry with high quality, become the new favorite of consumers, and bring more energy to the products.
It is worth mentioning that Scream Energy Drink is a "veteran" product of Nongfu Spring. which has been launched for 15 years. As a very special brand in Nongfu Spring, since Scream Energy Drink came into the market for 15 years, it has hardly invested any marketing and advertising expenses. Surprisingly, this product has created a miracle: it has been growing steadily for 15 consecutive years, and has gradually occupied 60% of the market share in sports drinks.
Good products should not only be full of personality, excellent quality, but also be perfect in line with the trend and consumer demand. This is also in line with Nongfu Spring 's consistent mentality——"product is king": High-quality products are their own long feet, and marketing must be based on the quality of product.