Many people notice the important role of mineral elements in human body, but they tend to make a cognitive mistake in daily life that the mineral elements in water are in very small quantity and can be ignored. In fact, no matter how rich the diet is, drinking water is always one of the major sources of minerals needed by human body. Pointed by the “Nutrition in Drinking Water” published by World Health Organization, mineral elements in drinking water are indispensable sources for human need. However, drinking purified water cannot supplement minerals but leads to the loss of minerals in the body.
Looking back on the development of China's drinking water industry, purified water used to be the absolute authority in the market and supported by major brands. However, a "deviant" brand roaring across the market announced that it would completely stop the production of purified water and only produce natural water. It opened up a new living space for natural water with excellent quality and absolute strength of its products. That is the “porter of nature”, Nongfu Spring.
In 2000, the concept of "natural water" was put forward by Nongfu Spring, and became a overturn of the drinking water industry, which made the enterprise take the lead in the natural water market. With the "natural and healthy" philosophy and excellent strategic vision, Nongfu Spring has prospectively laid out ten high-quality natural water sources in China and formed a unique water source distribution. The water sources are located around the national high-quality water resources conservation zones or national forest parks, the water is natural weak alkaline, suitable for long-term drinking. High-quality water source have laid a foundation for the "natural and healthy" feature of each bottle of Nongfu Spring, and formed a long-term and stable competitive advantage.
Every drop of Nongfu Spring has its source, and every water source has gathered the great efforts of the enterprise staff. In order to bring "natural and healthy" drinking water to consumers, the water source explorers of Nongfu Spring went deep into the mountains and forests and made unremitting efforts to seek water sources. In order to confirm the feasibility of developing water sources, Nongfu Spring has carried out long-term water quality monitoring, water replenishment inspection, construction conditions assessment and capacity assessment. At the same time, it is committed to long-term tracking and monitoring of the developed water sources so as to ensure the stability of water quality. Nongfu Spring insists in drinking water with gratitude for sources and shouldering the responsibly of protecting water sources. Every factory of Nongfu Spring abides by the principle of environmental protection first. The design and construction of the factories manage to minimize the impact on the surrounding environment.
According to the Frost & Sullivan report, from 2012 to 2019, Nongfu Spring maintained the biggest market share of China's packaged drinking water market for eight consecutive years. It is a well-deserved benchmark enterprise in the drinking water industry. The classic product, bottled drinking natural water with red cap comes from deep layer natural water, containing potassium, calcium, sodium, magnesium, metasilicic acid and other mineral elements needed by human body. It is natural, pure and tastes a bit sweet. The "baby water" with low sodium and mineralization levels is taken from natural mineral water of Changbai Mountain, which ensures minerals and trace elements intake for infants without increasing the burden of digestive and metabolic organs. The "lithium water" is drawn from Daxing`anling, the lithium content of more than 0.2mg/L helps the intake of lithium trace elements required by the human body. It is very suitable for middle-aged and elderly people. In addition to drinking water for household consumption scenarios, Nongfu Spring has launched natural mineral water with sport caps, glass bottled natural mineral water and other products for different market segments, forming a diversified "natural water" layout.
As a promoter and pathfinder of "natural water", Nongfu Spring will keep making in-depth development in the drinking water industry, staying true with the original aspiration, adhering to the "natural and healthy" philosophy and striving for drinking water safety of mankind.