In recent years, with the continuous improvement of people's life quality, consumers have a more stringent demand for drinking water safety, health and sanitation. As water pollution raises as a top concern of consumers, healthy drinking water has become a public pursuit. In order to meet this demand, Nongfu Spring has been deeply developing the beverage industry and forging ahead.
As one of the top 10 beverage companies in China, Nongfu Spring has been adhering to the brand concept throughout its development.Committed to providing people with natural water in a real sense, it never uses urban tap water to produce bottled drinking water and refuses to add any artificial mineral substances to the drinking water. Nongfu Spring,,with its unique strategic vision, has prospectively established ten rare high-quality natural water source bases in China, which laid a solid foundation for providing consumers with long-term natural health water and forming a stable competitive advantage.
Since the establishment of the brand, Nongfu Spring has made great achievements. From 2012 to 2019, Nongfu Spring has maintained the first market share of China's packaged drinking water for eight consecutive years. In terms of retail sales in 2019, Nongfu Spring's market share of tea drinks, functional drinks and fruit juice drinks ranked among the top 3 in the Chinese market. At the same time, Nongfu Spring is far sighted and always keeps in step with the market trends. As consumers are upgrading to the public natural mineral water and high-end water consumption. Nongfu Spring has also stepped into the market of natural mineral water and launched a variety of products that are suitable for different consumer groups.
In terms of Product manufacturing, Nongfu Spring has always been pursuing high quality drinking water and making bold and innovative attempts to create natural and healthy products. Therefore, Nongfu Spring has become a benchmark enterprise in the industry with its excellent products. To bring healthy drinking water to more people, Nongfu Spring has applied the leading equipment and used the world's advanced drinking water production line and the high-speed aseptic filling equipment meeting log6 aseptic standard.It has low energy consumption and high-efficiency railway direct transportation capacity in three major water sources. It has established a closed-loop product quality assurance system covering raw materials, researching, manufacturing and sales channels, with manufacturing capacity and strong supply chain management capability and strict quality assurance system enable products.
Nowadays, Nongfu Spring has become a proud representative of healthy drinking water. In the future, Nongfu Spring will stay true with its original aspiration, adhere to the brand concept and focus on the development and innovation,so as to create a super brand in China's beverage industry.