With the improvement of living standards, people pay more attention to youthful. The research on the health care function of tea will play a greater role in opening China's tea market and meeting people's health needs. Subsequently, under the cooperation strategy——“the Belt and Road Initiatives” ,China as a tea producing country with rich tea culture and long history, it began to excavate tea culture and maintain its own uniqueness in carrying forward the tea culture. Nongfu Spring also actively embraces the policy to realize modern and intelligent green development through Tea π, establish youthful and fashionable beverage brands and guide the tea drinking fashion in the industry.
China's tea beverage industry is now highly mature, and the market is gradually stepping into the "Red Sea". At the same time, consumers are also changing rapidly. Under the Internet environment, "post-95" Generation has become the main force of tea beverage consumption. They have personality, fashion, funny, diverse and have higher consumption demand for tea drinks. Nongfu Spring’s tea π caters to their flavor, and provides "right taste" products.
Nongfu Spring Tea π, which is unique in the market, has captured a large number of consumers with its refreshing and pleasant taste and fantastic comic packaging. In order to meet the young people's attitude of pursuing self-identity and not willing to be labeled, it once chose Wu Yifan as the poster of Tea π. In the view of Nongfu Spring, Quan Zhilong is a suitable poster of Tea π,because his attitudes to life is extremely consistent with the brand concept of tea π, it is difficult to find a more suitable poster than him. Therefore, tea π has been upgraded in packaging image and other aspects, and has been closely focused on the π of Tea π.
With the attitude of self-style, formed a product matrix and continued to consolidate the huge advantage of Nongfu Spring in the field of fruit flavored tea drinks. Nongfu Spring not only greatly increased its competition barriers in drinks, but also made this unique product in the market form a matrix effect. In the red sea market of tea drinks, Nongfu Spring seized the fruit flavored tea beverage in a strong and fast manner, creating a blue ocean space exclusively for Nongfu Spring.
In fact, Tea π quickly opened the consumer market with its unique product attributes, and it became a popular product. Of course, with the upgrading of consumers and the market, Nongfu Spring Tea π also accelerates the pace of product upgrading, consolidating its leading position in the field of fruit tea beverage segmentation. It is not difficult to see that Nongfu Spring has consolidated its market position once again. In the future, Nongfu Spring Tea π will continue to adhere to the concept of "self-style", magnifying the young attribute of Tea π and creating infinite possibility!