In recent years, with the improvement of national health demands and the impact of the epidemic, people pay more and more attention to their own health status, and taking dietary supplements/health food has become one of the lifestyles of contemporary people. According to the "2022 Health Food Market Status and Development Trend Analysis", the market size of China's dietary supplement/health food industry has grown steadily, and the industry market size is expected to exceed 200 billion yuan in 2022. The high growth of the market scale has attracted many overseas brands to actively explore the Chinese market, and also prompted domestic cross-border shopping platforms to find new blood for overseas meals. Recently, the Norwegian high-end dietary supplement brand NYO3 was invited to enter the Ali Health Pharmacy on Tmall, the largest comprehensive shopping website in my country.
Ali Health Pharmacy has become the third largest cross-border dietary supplement store, and "Longevity Norway" dietary supplement has become a new choice for consumers
According to data from the China Chamber of Commerce for Import and Export of Medicines and Health Products, China's imported dietary supplements will increase by 23.9% year-on-year in 2021, and "cross-border e-commerce" has become the preferred way to import nutritious meals and health products. Among the many hot-selling cross-border stores, Ali Health Pharmacy, which brings together many international pharmaceutical brands, ranks third (according to the "2021 Overseas Dietary Nutrition and Health Food E-commerce Data Annual Report"), the platform carefully selected dietary supplements The international category has become an authoritative platform for consumers to "sweep goods" for overseas food supplements.
The European dietary supplement brand has become another new favorite of overseas dietary supplements after the United States and Australia due to the two attributes of technological leadership and natural safety. Most of Norway's territory is located near the Arctic Circle, and its products are known for being "natural and pure"; its rich Norwegian three treasures "salmon, berries and krill oil" not only create a healthy physique of Norwegians, but also enjoy a world-renowned reputation for "longevity nutrition" , deeply trusted by high-end consumers around the world.
At the invitation of Ali Health Pharmacy, Norwegian high-end nutrition brand NYO3 settled in
The brand entry process of AliHealth Pharmacy is an invitation-only system, that is, you need to be invited before you can enter, and the platform will conduct an all-round review and evaluation of the brand's history, strength, product safety, and efficacy. 17 products from Norway, including NYO3 brand pure Antarctic krill oil, milk thistle and lutein, stood out from many similar categories and entered the overseas stores of Ali Health Pharmacy.
The brand has an in-depth layout of the whole industry chain of domestic dietary and nutritional products in Norway, ensuring the quality of raw materials from the source, and the whole process is controllable and traceable. It not only achieves product scale and quality stability, but also retains Nordic Norway's high quality and natural pure and unique genes .
"Natural and pure from Norway", NYO3 brand pure Antarctic krill oil is the most popular among Chinese people
Adhering to the brand concept of "Natural and pure from Norway", NYO3 has launched 21 products so far. With its rich nutritional types, concentrated nutritional content and pure nutritional raw materials, many products are widely praised by users, especially NYO3. Monsen Commemorative Pure Krill Oil has been No. 1 in sales of Krill Oil on Tmall International for 2 consecutive years (from Tmall's 2021/2022 business advisor data), using Eco-harvesting fresh technology to catch live Antarctic Krill, and the application of Flexitech freshly extracted krill nutrition to create a pure and natural high-quality pure krill oil health product. Because it is rich in unique ingredients such as 56% marine phospholipids, Omega-3, choline and astaxanthin, it enjoys the reputation of "Norway's New National Treasure" and "Norwegian Longevity Key", and its 100% pure oil quality has also won international awards such as ORIVO Affirmation of the authority.
