Hong Kong, August 12, 2024 – The “Colorful Guizhou Style Guizhou Liquor Global Tour - Hong Kong Tasting Promotion Conference” was successfully held in Hong Kong. This prestigious event was organized by The People’s Government of Guizhou Province with support from the Guizhou Provincial Department of Commerce and the Zunyi Municipal People’s Government. This inaugural promotion event executed by the Guizhou International Chamber of Commerce and Guizhou International Alcoholic Beverage Expo Co., Ltd
The event received strong support from the Liaison Office of the Central People’s Government in the Hong Kong S.A.R., the Hong Kong Legislative Council, and other entities. Representatives from The Economic Affairs Department of the Liaison Office of the Central People's Government in the Hong Kong S.A.R., the Hong Kong Economic and Trade Office in Chengdu of the government of Hong Kong S.A.R., Hong Kong Commerce and Economic Bureau and the Hong Kong Trade Development Council and Hong Kong Customs also attended. Over 60 Hong Kong liquor merchants and more than 200 guests from the Hong Kong General Chamber of Wine and Spirits, the Hong Kong Chinese Manufacturers’ Association, and the Hong Kong Baijiu Association participated in the event. All attendees were treated to the grandeur of Guizhou and shared the fragrance of sauce-aroma baijiu.
The event showcased nearly 100 premium baijiu products from renowned Guizhou distilleries, including Moutai, Xijiu, Zhenjiu, Guotai, Jinsha, Renhuai Jiangxiang, Guizhou Chun, Guizhou Qing, Guizhou Yun, Diaoyutai, Huaizhuang, Wuyou, Hantai, Hougongfang, Mao Shiyuan, Hutu, Jinghua, Guowei, ZhangZhiyun , Provincial Brewing Group, and Qiansheng Yueyu.
Additionally, the Guizhou Provincial Department of Commerce., one of the co-organizers, played a crucial role in making this event a success. Their involvement contributed to the establishment of a cooperative platform for one-on-one exchanges between Guizhou Baijiu enterprises and Hong Kong’s liquor distribution sector. During the event, the Guizhou Provincial Department of Commerce led Guizhou liquor companies to visit institutions such as the Hong Kong Trade Development Council, CR Vanguard Supermarket, CR Ng Fung Int’l Distribution Co Ltd, Lucky Wine Company, and Bar Pacific Group. These visits allowed them to gain firsthand insights into successful case studies and operational experiences related to marketing, brand management, and product promotion in Hong Kong’s distribution market. By deepening collaboration between Guizhou and Hong Kong in areas such as economy, trade, and tourism, this event facilitated the expansion of Guizhou’s high-quality Baijiu brands in the market. Leveraging the strategic advantages of Hong Kong and the Greater Bay Area, strengthen international economic and trade relations, and enhanced the visibility and competitiveness of Guizhou’s Baijiu.
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